Best Practice: Email Automation for Service Providers
You are a service provider, want to make the lives of your clients easier – and you want to communicate that, too? With email automation, you can do that efficiently and with almost no effort. In this...
View ArticleDoes the GDPR affect non-European companies?
The General Data Protection Regulation (GDPR) came into force in Europe at the end of May 2018. It has brought a strict set of rules with it for companies and everyone who deals with user data. And...
View ArticleLet’s play tag! How tagging can increase your email marketing success
Get closer to your recipients and talk to them like a friend. Yes, that’s possible even with automated newsletters! Today, we tell you how tagging can help you to address your recipients as...
View ArticleMore Sales! E-Mail Automation for E-Commerce
Are you ready for the next customer rush? The field of e-commerce is booming. More and more customers decide to shop online and during sale season, they are especially eager to spend money. Want to be...
View ArticleWhy corporate blogs should rather produce less content
If you own a corporate blog, you select your content carefully. However, not all blog posts are created equal. To increase the performance of your site it makes sense to get rid of mediocre posts and...
View ArticleThe need for balance – psychology meets email marketing, pt. 8
When you get a present, you want to return the favor. Small acts of kindness inevitably make you want to give something back. Psychologists call this phenomenon reciprocity. A complicated word for a...
View ArticleClever Christmas! Your checklist for the perfect Christmas newsletter campaign
Pumpkin Spice everything has just hit the markets, but we already whistle “Jingle Bells” – and so should you! Because the earlier you start planning your Christmas newsletter campaign, the less...
View Article10 creative Christmas newsletters for online shops
Each year, the trade market profits from Christmas shoppers who spend so much money that one quarter of annual turnover is made in those last few weeks of the year alone. And the sales are ever...
View ArticleEmail Extravaganza: 26 clever ideas for a newsletter Advent calendar
It is fall again – and Christmas just around the corner! Now is the best time to plan your email marketing to support your business during the festive season. Need some ideas? We show you more than 24...
View ArticleHow to make hearts fly higher with your Valentine’s Day newsletter campaign
All you need is love … Valentine’s Day is almost here. Time to get started: February 14 will be a strong sales booster for many online retailers and the stationary trade. But, as we all know,...
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